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Optional_Picturing Creativity

Written by: W. Glenn Griffin and Deborah Morrison

When designing an advertisement at work, many times we request revisions to the design team, or we, the marketing team, modify the design by ourselves several times. Small revisions make the ad different or the design can misinterpret our intention, which may not draw attention well from our clients. However, not many people understand it takes time to get a good design.

Four creative directors are introduced in this article. They all love to come up with ideas and write them on a piece of paper or on other devices where they can write. They also emphasize experience and a lot of training. Design made by others looks very simple; however, it takes time to get outcome since we go through with trials and errors for design.

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