5 good uses of typography in the real world
The weight and the fonts used for English (describing for stations), Chinese, and Japanese are nicely thin (not heavy) for night time.
The letter font used for “Live” looks very dynamic!
The letter font used for a testimonial shows real handwriting done by the person in the picture. The size and the letter font for the title in the middle provides a comfortable atmosphere.
The letter fonts and the size are nice for a perfume for women.
I think the letter font and color look attractive for vacation!
A good and bad example of using 5 typefaces
Examples of 6 dyads
Authority / respect
I think the letter “B” looks very classic and elegant, providing a kind of atmosphere of authority or respect.
Hip / cool
The letters “10 WAYS TO shine” looks cool, and I think it’s good for a young generation.
Dull / boring
The letter font is old fashioned and looks boring.
Fresh / new
I think the color for the letters makes feel fresh.
Stale / overused
I have seen this letter font (especially for a pen) and the logo so many years.
The word “X-SERIES” looks strong and masculine.
The word “Forever” looks cute.
Italicized fonts look more dynamic and active, such as “Live” used for the Maryland Casino. In addition, italicized serif fonts provide an elegant mood, such as “B” used for an ad of Bellagio Las Vegas. Some letter fonts that look more handwritten give cute, casual, comfortable, and feminine feelings. On the other hand, it looks like serif fonts used for a door sign or a title look more old-fashioned. I think using many typefaces in one document or advertisement needs to be careful. It can make products or advertisements active or look attractive; however, it can also make the ad not clear.