It was great to visit ASC to see its environment and to meet staff members. When I worked on designs for ASC, I imagined older people who tend to be weak. I tried to use a bright background and to avoid a strong dark background. However, when I showed my work pieces, the staff wouldn’t mind seeing a dark blue background since the text color shows a strong contrast with the background. They also liked using a bright yellowish orange background with two colors on the text such as black and dark orange, since it makes people easily see the text.
It looked like that adding the ASC’s logo in the powerpoint templates gave them a good impression, which could make them look official. Even though the staff members were retired from their job, but they were still professionals. They gave me a good advice on my templates, such as color combination, using a bar on the side, and a logo, which looked the template more official. One of the templates looked very cute due to a salmon pick background and flowers. Instead of revising this template, I created a new one with dark background which is different from the other two but looks more formal.
AARP Bulletin February/March 2013, pp. 32-37, http://newsstand.aarp.org
The Best of your Life
This article is about how to make your life happier and presents 10 important things, such as meeting with happy people, starting saving since financial security makes people happy, sleeping well and eating well, being away from TV which makes us feel less happy, building a social network, making friends, finding a place of worship, decorating your house with your personal collections or live plants to provide full of light, having a pet, and being altruism.
When thinking of the word “happy” or “happiness,” I just image some words, such as bright, spring, yellow, and peace. Probably many people do same as me. Yellow and green are mainly used for images in the article, providing a warm feeling or mood, and some orange and blue are added. I think that images, colors, and grids are well used for older people in this article. However, the combination of the number and the letter size for 10 subheadings made me a little bit confused, because I expected to read 10 items but couldn’t find the numbers used in the subheadings quickly due to the different sizes every other item. At a glance, I thought there are only 2, 4, 7, and 10 with big letter fonts and I missed the other items.
Sally Abrahms, AARP Bulletin March 2013, pp. 10-13, http://newsstand.aarp.org
The Power of Music
For those who are suffering from dementia or Alzheimer’s disease, music could be a powerful therapy to make their life soothed and enjoyable, because music could stimulate one’s memories, reduce anxiety, pain or other symptoms that older people usually have. Listing to familiar songs or music, singing a song, and listing to music together could boost the elder’s life and may treat or reduce their illness.
The cover page used a dark background and a title with less contrast colors. The words of the title are also overlapped. It looks very nice since it could draw people’s attention when they flip the pages of the magazine. However, I’m not sure if the older could feel comfortable with reading the first cover page though. The other pages include a white background with black letters. Dark brown color is used for the subheadings, and a 2-column grid is used along with a picture between two columns, which helps ease reading texts only.
PDF versions: template-1_pdf, template-2, pdftemplate-3_pdf
PPT files: template-1, template-2, template-3
For the ABS powerpoint templates, brown, green, and pink colors have been used for each template. In order to ease readers’ eyes, pastel colors have been selected from the color. A very light tint of each color is also used as a background to avoid gloss from the white background. The ABS logo is used in the template 2 with green color, which matches yellow flower and blue color on the logo. The letters and the flower from the logo are also used separately in the template 1 and 2 in order to decorate the templates and provide a soft feeling.
Retrieved from: http://www.johnroach.net/dm/pdf/hierarchy_grid_slides.pdf
While I was reading this week’s article, I also searched some designs, especially hierarchical grids since I did not clearly understand about this. Still I’m not sure if I can say that using some odd grids in order to emphasize a certain element can be a hierarchical grid. Hopefully I could learn more in class.
This pdf file introduces more about hierarchy grids, but it also includes grid samples similar to this week’s reading article. Some samples using various grids can be found in the page eight to ten. One of the designs actually shows the grid lines vaguely, and the letters are located inside of each module. The same typeface is used for all the letters, but due to the thickness, color, and size, the letters look floating and rather than static. I was looking at the grids, but now I also tried to criticize the letterforms! The other example shown in the page ten has a very different grid layout, which the grid layout is tilted, not straight in horizontal or vertical ways. I guess I can categorize this as a hierarchy grid.
By playing with the colors, I tried to make the vision and mission statements more distinguished. Even though we learned from the lecture and the articles that tonal contrast is important for older people, it is not easy for me to apply this tonal contrast to my design. So, the pictures on the last week’s slide were very useful resources because I was able to compare my design by looking at the pictures to see if I used the similar concepts.
For the catch phrases, I changed a typeface for the word “World” to make it less curved and changed some colors to warm colors instead of using blue. For the mission statements, I redesigned them by changing typefaces to san-serif fonts and making them bold. Since I thought four words – meet, learn, know, and help – should be emphasized in order for the seniors to remind why they come to the senior center, I put those words in the middle with all upper cases and made them bold. I tried to use more different colors shown on the pictures for texts and backgrounds. I also used light pink as a background for one of each design since I noticed in class that it make texts more stand out.
2 column grid
3 column grid
Other example_Japanese Magazine
It looks like many printing materials use two or three columns grids, especially when providing an essay or a long description about the content. Not many materials seem to provide a manuscript layout. I think probably I could’ve found manuscript grids in textbooks for children. For two or three column grids, many images are inserted in a column or between two columns, providing more visual interest to audiences. Due to the size of the magazine, the National Geographic uses mostly two columns for the content or manuscript layouts. The two column layout shows an asymmetric structure along with large images either in a page or between two pages. The UMBC magazine keeps more a consistent layout using mostly three columns. The other magazines I looked over include more various kinds. One of the interesting points I found was in a Japanese college magazine. Japanese language is written in both ways: vertical and horizontal. The magazine uses columns in a horizontal way more than other magazines. The layout of the grids can be applied depending on the culture. It might be interesting to take a look at Arabic and Chinese printing materials since the direction of the writing is right to left and top to bottom.