The chapter reminds me of the beginning of the semester when we practiced design using letterforms and keyforms. Scaling an object could show its dimensions or thickness. We also could scale by cropping out an image and make an object more stand out. A logo design might be hard since it should “be legible at a tiny size and from a great distance.” In objectively, scale is related to the literal dimensions of a physical object, such as a map. In subjectively, scale refers to people’s impression of an object’s size or a real thing. How people feel could vary depending on scale. For example, looking at 12pt type on a computer screen sometimes provides different feeling when we print out the text. For me, I always feel printed text looks bigger.