Home » Assignments » Assignment: Identity System (version 1)

Assignment: Identity System (version 1)

Version 1

Identity System_version 1

Initial Sketch

identity system1_sketch identity system2_sketch

Designs with the logo

I put ASC’s catch phrase right next to the logo and place this design on three printing materials. Dark gray color is used for all letters not to provide strong impact. On the business card, person’s name and addresses are arranged on the left and on the right. And a very light blue bar is added at the bottom to make the design balanced.

Designs without the logo

A part of the flower in the logo was used to avoid a monotonous appearance. Dark gray color is used for all letters same as the design with the logo. ASC’s mission statement is added at the bottom of each material. On the letterhead, a very tint gray color of the flower was added as a background.

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