Home » Assignments » Assignment: Identity System (critiques and version 2)

Assignment: Identity System (critiques and version 2)

Critiques

 

Version 2

Identity System_Version2

Designs with the logo
In order to make these three materials consistent, I added a light blue bar on the envelope and the letterhead. Based on the comments, I enlarged the font size of the address used in the envelope and letterhead, and switched the location of the email address and the phone number on the business card. However, I kept the gray color for the catch phrases rather than using the same color of the blue since I think that having different light color looks more natural. One of the comments on the letterhead was moving the address down to make it balanced. However, usually the address stays on the top of the letterhead, I didn’t change the location of it. Instead, I added the light blue bar used in other two print materials in order to make it balanced and consistent with others.

Designs without the logo
Same as the design with logo, I enlarged the font size of the address used in the envelope and letterhead, and switched the location of the email address and the phone number on the business card. The location of the address on the envelope was moved a little bit toward the inside.

For the business card, I included all the necessary items including person’s name, title, division, address, phone number, and email address. It looks a little bit busy, but I think this way the same design can be used for the business card both with and without person’s title and division, rather than adding these items later.  Another challenge was that looking at the design on the screen and on the paper is different, especially overall layouts. Designers may have to consider this issue and make sure the final versions should be checked by printing them out before delivering them to the client.

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