Here is my name badge!
I selected a sun visor for the free design assignment since the weather is getting warm and people like to go outside now. I think the sun visor might be a good item for the ASC people when they have outdoor activities.
I used the similar designs to the ones used for the t-shirts. For the design #1, I put the white “@ASC” along with the catch phrase design and made the letters bigger in order to show the organization. The design #2 includes “ASC” and the catch phrases same as the t-shirt design #2; however, I removed the flower since it looked busy for this sun visor. For the design #3, I added the flower and the mission statement together to make the design balanced. Since the mission statement includes the name of the center, I didn’t add “ASC” for this design.
For the design #1, I changed the color used in “@ASC” from white to gray since the white color looks strong. The flower in the design #2 was not clearly designed, so I filled inside the flower with very light yellow. I also added the catch phrases at the bottom of the “ASC” design to make this shirt meaningful. I got various comments for the design #3, including moving the design on the back of the shirt or on the shoulders. I thought adding design on the shoulder looks nice, so I put the flower on one shoulder and the mission statement on the other shoulder. To show the identity of the organization and to avoid a blank appearance, I added “ASC” on the front of the shirt.
|Design #1||Design #2||Design #3|
The design #1 and #2 were designed for everyone. On the other hand, the design #3 may be good for women due to a flower in the middle. Since seniors do not want people to recognize they are seniors, I used an abbreviation “ASC” rather than spelling out the ASC in the design. The design #1 includes the ASC’s catch phrase with a round shape, and I put “@ASC” to imply where people do “exploring the world together.” I used the blue color shirt since it goes well with the color of the catch phrase design. For the design #2, I used “ASC” in the middle and added a flower. In order to make the design active or energetic, I put a white outline on the “ASC.” Since the color of the flower is yellow, I used same color for the text. I think the combination of the yellow text with the white outline gives a cheerful feeling. The design #3 includes the mission statement along with the flower, which is also used for the ASC logo. I think green color combination goes well with this design and feel calm and peaceful.
PPT version: ASC website1_v2
PPT version: ASC website2_v2
The design #1 looked a little bit busy due to many lines, boxes, and many pictures on the banner. The reviewer also mentioned that there is no indication of the organization even though there is a logo on the Website. In order to make the Website simple, I redesigned tabs by removing them from the middle bar and attaching them to the main box for the content. I also moved the mission statement from the top and put it on the left side under the logo, and I added the “ARBUTUS SENIOR CENTER” in the middle so that people can recognize the name. For the design #2, I just changed the dark blue color, which was used for the top and the bottom, to dark green in order to match them with other buttons and the text colors.
For this assignment, I tried to use the same theme of the ppt templates that I had created for ASC. As many of the users may be older people, I tried to make feedback of each tab more visible than other tabs. In addition, I used boxes for tabs so that people can easily find and click on the tab buttons. In order to make the website look more active, the pictures were added as a banner. Those pictures are captured from google image of Arbutus Senior Center. The logo and the mission statement were also included to make this website look more official. For the content page, sub tabs are added in the page. For the pictures and the calendar pages, arrow buttons are added for users to easily search all the pictures and other months.
Designs with the logo
In order to make these three materials consistent, I added a light blue bar on the envelope and the letterhead. Based on the comments, I enlarged the font size of the address used in the envelope and letterhead, and switched the location of the email address and the phone number on the business card. However, I kept the gray color for the catch phrases rather than using the same color of the blue since I think that having different light color looks more natural. One of the comments on the letterhead was moving the address down to make it balanced. However, usually the address stays on the top of the letterhead, I didn’t change the location of it. Instead, I added the light blue bar used in other two print materials in order to make it balanced and consistent with others.
Designs without the logo
Same as the design with logo, I enlarged the font size of the address used in the envelope and letterhead, and switched the location of the email address and the phone number on the business card. The location of the address on the envelope was moved a little bit toward the inside.
For the business card, I included all the necessary items including person’s name, title, division, address, phone number, and email address. It looks a little bit busy, but I think this way the same design can be used for the business card both with and without person’s title and division, rather than adding these items later. Another challenge was that looking at the design on the screen and on the paper is different, especially overall layouts. Designers may have to consider this issue and make sure the final versions should be checked by printing them out before delivering them to the client.