Three identity systems I like.
This is a logo of the conglomerates in Korea. The corporate emphasizes on the intimacy with customers. The design of the logo has an appearance of a human’s face. The design of the logo is simple, practical which can be printed small, distinctive enough to show a message that the corporate wants to express, and appropriately designed.
This logo can be found almost all around the world. The design is very simple, can be printed small. It’s been used for a long time, and people recognize the logo without thinking. The color of yellow and red used in the logo provides warm feeling, appropriate for family or friends gatherings.
The idea used in this design is not unique but distinctive enough. The image of coffee represents morning, usually comes with breakfast well. The design and the text convey a meaning appropriately, which people can recognize well.
Two identity systems I don’t like.
When I saw this logo on the Internet, first my impression was that it’s scary and not appropriate for customers even though it expresses a meaning of ‘hair salon’ due to an image of scissors.
This is the logo of a bagel store. The design looks cute, but I don’t think it conveys a meaning well. I don’t know what the flower represents. If there is no text of ‘café & bake shoppe,’ I might have misunderstood that this is a logo of a fancy store named ‘Einstein’s’ not a bagel store.
AARP Bulletin February/March 2013, pp. 32-37, http://newsstand.aarp.org
The Best of your Life
This article is about how to make your life happier and presents 10 important things, such as meeting with happy people, starting saving since financial security makes people happy, sleeping well and eating well, being away from TV which makes us feel less happy, building a social network, making friends, finding a place of worship, decorating your house with your personal collections or live plants to provide full of light, having a pet, and being altruism.
When thinking of the word “happy” or “happiness,” I just image some words, such as bright, spring, yellow, and peace. Probably many people do same as me. Yellow and green are mainly used for images in the article, providing a warm feeling or mood, and some orange and blue are added. I think that images, colors, and grids are well used for older people in this article. However, the combination of the number and the letter size for 10 subheadings made me a little bit confused, because I expected to read 10 items but couldn’t find the numbers used in the subheadings quickly due to the different sizes every other item. At a glance, I thought there are only 2, 4, 7, and 10 with big letter fonts and I missed the other items.
Sally Abrahms, AARP Bulletin March 2013, pp. 10-13, http://newsstand.aarp.org
The Power of Music
For those who are suffering from dementia or Alzheimer’s disease, music could be a powerful therapy to make their life soothed and enjoyable, because music could stimulate one’s memories, reduce anxiety, pain or other symptoms that older people usually have. Listing to familiar songs or music, singing a song, and listing to music together could boost the elder’s life and may treat or reduce their illness.
The cover page used a dark background and a title with less contrast colors. The words of the title are also overlapped. It looks very nice since it could draw people’s attention when they flip the pages of the magazine. However, I’m not sure if the older could feel comfortable with reading the first cover page though. The other pages include a white background with black letters. Dark brown color is used for the subheadings, and a 2-column grid is used along with a picture between two columns, which helps ease reading texts only.
2 column grid
3 column grid
Other example_Japanese Magazine
It looks like many printing materials use two or three columns grids, especially when providing an essay or a long description about the content. Not many materials seem to provide a manuscript layout. I think probably I could’ve found manuscript grids in textbooks for children. For two or three column grids, many images are inserted in a column or between two columns, providing more visual interest to audiences. Due to the size of the magazine, the National Geographic uses mostly two columns for the content or manuscript layouts. The two column layout shows an asymmetric structure along with large images either in a page or between two pages. The UMBC magazine keeps more a consistent layout using mostly three columns. The other magazines I looked over include more various kinds. One of the interesting points I found was in a Japanese college magazine. Japanese language is written in both ways: vertical and horizontal. The magazine uses columns in a horizontal way more than other magazines. The layout of the grids can be applied depending on the culture. It might be interesting to take a look at Arabic and Chinese printing materials since the direction of the writing is right to left and top to bottom.
Making and Breaking The Grid
My cutting mate has grid, which helps me cut paper nicely. Another idea I came up with was a media kit for advertisement, which I sometimes get from magazine companies for work. The media kit shows the grid and the size for ads. This was what I knew about the grid, and I even didn’t pay attention a lot in terms of design except for the size of the ad, such as half page or full page ads. While I was reading the article and looking at some design samples, I found that the grid works more than I thought. It makes designer create better designs and allows people to access information more easily depending on which grids are used, such as manuscript for a textbook, two or three columns for different kinds of information, etc. The grid with variation draws my attention more, especially when it unifies two pages. The reading also introduces how the grid became more important. After the industrial revolution, mass production was started with low costs, people start facilitating their social life and education, and more reading materials were need for people’s life. The grid can be found even in a note pad with vertical and horizontal lines. Even without lines, it’s interesting to find out what kind of grid was used for a magazine or other materials.