Photo Essay: Identity System

Three identity systems I like.

LG

This is a logo of the conglomerates in Korea. The corporate emphasizes on the intimacy with customers. The design of the logo has an appearance of a human’s face. The design of the logo is simple, practical which can be printed small, distinctive enough to show a message that the corporate wants to express, and appropriately designed.

McDonald

This logo can be found almost all around the world. The design is very simple, can be printed small. It’s been used for a long time, and people recognize the logo without thinking. The color of yellow and red used in the logo provides warm feeling, appropriate for family or friends gatherings.

Bread and breakfast

The idea used in this design is not unique but distinctive enough.  The image of coffee represents morning, usually comes with breakfast well. The design and the text convey a meaning appropriately, which people can recognize well.

 

Two identity systems I don’t like.

Hair

When I saw this logo on the Internet, first my impression was that it’s scary and not appropriate for customers even though it expresses a meaning of ‘hair salon’ due to an image of scissors.

Einstein

This is the logo of a bagel store. The design looks cute, but I don’t think it conveys a meaning well. I don’t know what the flower represents. If there is no text of ‘café & bake shoppe,’ I might have misunderstood that this is a logo of a fancy store named ‘Einstein’s’ not a bagel store.

 

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Required reading: Graphic Design The New Basics

The chapter reminds me of the beginning of the semester when we practiced design using letterforms and keyforms. Scaling an object could show its dimensions or thickness. We also could scale by cropping out an image and make an object more stand out. A logo design might be hard since it should “be legible at a tiny size and from a great distance.”  In objectively, scale is related to the literal dimensions of a physical object, such as a map. In subjectively, scale refers to people’s impression of an object’s size or a real thing.  How people feel could vary depending on scale. For example, looking at 12pt type on a computer screen sometimes provides different feeling when we print out the text. For me, I always feel printed text looks bigger.

Required reading: Non-designer’s Design & Type Book

An organization’s printing materials is an important means of delivering its corporate identity. The chapter presents an identity package including business cards, letterheads, envelopes, flyers, etc. and how design need to be done. One of the features should be considered is repetition, because people can remember an image or a style whenever they receive or see through printing materials. For example, when we receive a business card, we may not quite remember a company logo. But it could reinforce our memory when we see the company logo through other printing materials, such as a letterhead or an envelope. Another element we need to consider could be simplicity. Instead of filling out all the space, leaving empty space makes design professional. One of the interesting guidelines is about the fonts. Using Times, Arial, or Helvetica could look old-fashioned. It’s not mentioned in this chapter, but I think the quality of paper is also important in design, because we could also include an embossed image or text, which could make it more professional and classic.

Required Reading from the AARP Magazine

AARP Bulletin February/March 2013, pp. 32-37, http://newsstand.aarp.org

The Best of your Life

This article is about how to make your life happier and presents 10 important things, such as meeting with happy people, starting saving since financial security makes people happy, sleeping well and eating well, being away from TV which makes us feel less happy, building a social network, making friends, finding a place of worship, decorating your house with your personal collections or live plants to provide full of light, having a pet, and being altruism.

When thinking of the word “happy” or “happiness,” I just image some words, such as bright, spring, yellow, and peace. Probably many people do same as me. Yellow and green are mainly used for images in the article, providing a warm feeling or mood, and some orange and blue are added. I think that images, colors, and grids are well used for older people in this article.  However, the combination of the number and the letter size for 10 subheadings made me a little bit confused, because I expected to read 10 items but couldn’t find the numbers used in the subheadings quickly due to the different sizes every other item. At a glance, I thought there are only 2, 4, 7, and 10 with big letter fonts and I missed the other items.

Required Reading from the AARP Magazine

Sally Abrahms, AARP Bulletin March 2013, pp. 10-13, http://newsstand.aarp.org

The Power of Music

For those who are suffering from dementia or Alzheimer’s disease, music could be a powerful therapy to make their life soothed and enjoyable, because music could stimulate one’s memories, reduce anxiety, pain or other symptoms that older people usually have.  Listing to familiar songs or music, singing a song, and listing to music together could boost the elder’s life and may treat or reduce their illness.

The cover page used a dark background and a title with less contrast colors. The words of the title are also overlapped. It looks very nice since it could draw people’s attention when they flip the pages of the magazine. However, I’m not sure if the older could feel comfortable with reading the first cover page though. The other pages include a white background with black letters. Dark brown color is used for the subheadings, and a 2-column grid is used along with a picture between two columns, which helps ease reading texts only.

Grid photo essay

Manuscript

Manuscript

2 column grid

2 column grid

3 column grid

3 column grid

Modular grid

Modular grid

Hierarchical grid

Hierarchical grid

Other example_1

Other example_1

Other example_2

Other example_2

Other example_3

Other example_3

Other example_4

Other example_4

Other example_5

Other example_5

Other example_Japanese Magazine

Other example_Japanese Magazine

It looks like many printing materials use two or three columns grids, especially when providing an essay or a long description about the content. Not many materials seem to provide a manuscript layout. I think probably I could’ve found manuscript grids in textbooks for children. For two or three column grids, many images are inserted in a column or between two columns, providing more visual interest to audiences. Due to the size of the magazine, the National Geographic uses mostly two columns for the content or manuscript layouts. The two column layout shows an asymmetric structure along with large images either in a page or between two pages. The UMBC magazine keeps more a consistent layout using mostly three columns. The other magazines I looked over include more various kinds. One of the interesting points I found was in a Japanese college magazine. Japanese language is written in both ways: vertical and horizontal. The magazine uses columns in a horizontal way more than other magazines. The layout of the grids can be applied depending on the culture. It might be interesting to take a look at Arabic and Chinese printing materials since the direction of the writing is right to left and top to bottom.

Required Reading

Making and Breaking The Grid

My cutting mate has grid, which helps me cut paper nicely. Another idea I came up with was a media kit for advertisement, which I sometimes get from magazine companies for work. The media kit shows the grid and the size for ads.  This was what I knew about the grid, and I even didn’t pay attention a lot in terms of design except for the size of the ad, such as half page or full page ads. While I was reading the article and looking at some design samples, I found that the grid works more than I thought. It makes designer create better designs and allows people to access information more easily depending on which grids are used, such as manuscript for a textbook, two or three columns for different kinds of information, etc. The grid with variation draws my attention more, especially when it unifies two pages. The reading also introduces how the grid became more important. After the industrial revolution, mass production was started with low costs, people start facilitating their social life and education, and more reading materials were need for people’s life. The grid can be found even in a note pad with vertical and horizontal lines. Even without lines, it’s interesting to find out what kind of grid was used for a magazine or other materials.